Mission Statements for Hair Salons, Nail Salons, and Barbershops Do you have a mission statement for your hair salon, nail salon, or barbershop? A great mission statement is important for every company and brand. Your mission statement should reflect why you started your business and who you serve. To learn more about why having mission.. read more →

Salon Advertisement: The Current and New Trends for Marketing Your Salon About 85% of consumers head online when looking for a local business. Use that to your advantage! Adding digital salon advertisement strategies to your traditional ads can help you boost your business. As salon advertising continues to digitize, you need to stay ahead of.. read more →

Customer Spotlight: Steel Beauty Hair Spa Linda Ballard was recently awarded the title of Marketing Maven in DaySmart’s 2021 Small Business Brilliance Awards. This recognition celebrates customers who thoughtfully utilize DaySmart’s marketing capabilities to promote their business and generate repeat visitors. We recently spoke with Linda, owner of Steel Beauty Hair Spa in Palm Coast,.. read more →

What Haircut Discounts Should You Offer at Your Hair Salon? What if the biggest secret to your salon’s success was right in front of you all along? Nothing motivates return customers quite as much as haircut discounts. However, not all discounts are created equal. For your business to reach its full potential, you need to.. read more →

Hiring Independent Booth Renters At Your Salon The hair salon industry reached $39.5 billion in 2021. There are more than 882,300 businesses in this industry. Are you one of them? If so, you’ve likely already sized up your options regarding booth rental vs. hiring your own employees to fill your chairs. But, there’s always room.. read more →

How Customer Loyalty Programs Work and Why Your Salon Needs One Your customers are the heart of your business. Salon loyalty programs are a great way to show your appreciation and keep clients happy. Naturally, every business wants to be their client’s “go to” place. Amidst the COVID-19 crisis, small businesses and their loyal customers.. read more →

Throwback to the 80’s with these Memorable Hairstyles! Hairstyles From The 80s Do you have a get-together coming up and want to try out hairstyles from the 80s? Have the 1980s always been your favorite decade for entertainment, fashion, and everything fun? In that case, you’ll be happy to know that the ’80s are not.. read more →

Customer Spotlight: Ursula’s About Phace Rittenhouse Makeup Studio Ursula Augustine was recently awarded the title of Software Savant in DaySmart’s 2021 Small Business Brilliance Awards. This recognition celebrates customers who have acted resourcefully, leveraging their dynamic DaySmart toolkit to continue driving business forward. After working as a makeup artist in a hotel beauty studio for.. read more →

Key Strategies to Opening a Successful Nail Salon Key Strategies to Opening a Successful Nail Salon From expertise in picking location, equipment selection, budgeting, licensing, marketing, staffing, and hygiene best practices, you also have to be an expert in your craft to build your clientele. With all of this, it’s no wonder opening a new.. read more →